BestCare 24 is one of the leading senior care companies from Austria with it’s headquarters in Viena. With more than 10 years of experience, they provide daily home nursing services through all Austria.
Their branch from Romania is responsible for the recruiting proccess of the qualified, german speaking nurses for the patients in need.
They needed nurses to fill specific senior care jobs in Austria and they needed to do this fast. They had recently launched their website, but didn’t have a marketing strategy to work upon except lead hunting in hospitals and nursing homes.
By analyzing the market, their key audience and creating the buyer personas we came up with a plan to focus on creating an engaged online community
To reach the objectives we created an online community where the nurses could get all the information needed with ease and get in touch with one of BestCare 24’s representatives.
Based on a long term strategy, we created a social media marketing plan with Facebook and Facebook Messenger as the main communication channel. The result? 872% organic community growth on their business page and a lot of engagement.
The advertisement tools from Facebook came naturally for their business objective. We’ve developed and implemented a lead generation funnel based on periodical and situational offers.
Set in a dynamic industry like home nursing, BestCare 24 needed a growing database of candidates for the recruitment process. We designed and composed monthly newsletters and e-mail campaigns so their audience was always in touch with the latest news and job offers.
Providing educational and informative content on a regular basis was a very important part of their strategy. As a brand seeking to become authority on a new market, written articles was the best suitable option for their buyer persona.
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